SEO stands for Search Engine Optimization, which means optimizing a website to make it more visible and easier for search engines to understand. The purpose of SEO is to increase the quantity and quality of traffic to a website from organic search results. SEO involves various techniques, such as improving the website's content and structure, building high-quality backlinks, and conducting keyword research to understand what users are searching for. The goal of SEO is to improve a website's ranking in search results, which can result in more website traffic and better business outcomes.
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